A custom website & e-commerce store for a new peptide brand — built to launch the brand online and sell across its product categories. This section sets out the project scope, its primary goal, the key differentiator, and what each side is responsible for.
A lifestyle peptide store — built to sell
A custom, mobile-first e-commerce site for a young, fit audience. Premium & marketing-led — not a clinical biomed catalog. Basic to launch, with full e-commerce and a member portal in the foundation.
One link that sells
A place to send your warm, local audience today — and the foundation to scale into full e-commerce + organic traffic.
Lifestyle, not biomed
Influencer-worthy design with events & sponsorship energy — the look does the marketing.
Brand name, logo & design direction · product photos, pricing & descriptions · approvals + feedback.
Design, build & launch · e-commerce + integrations · hosting, dashboard & care · industry content.
The benchmark · Three established players, measured side by side — how each store is built, what they do well, and where a focused, lifestyle-led brand wins. This is the bar to clear.
Home · catalog · product · contact — a bare storefront, no About or content.
Consultation / Rx flow · dreamy 3D pastel hero · a single call-to-action.
Soft pastels — lavender & peach, dreamy gradients.
Borrow the dreamy “clouds” look — then beat it on everything it’s missing: a story, an About, trust signals, and real structure.
Home · category hubs · product / condition pages · quiz · about · blog — a full platform.
Quiz → consult funnel · GLP-1 programs · subscriptions · heavy clinical trust.
Clean white & navy — clinical, corporate.
Borrow their best-in-class trust & conversion paths — but lose the cold, clinical, older-skewing tone.
Home · category hubs · product pages · quiz · about · blog — a full platform.
Condition quizzes · subscriptions · lifestyle photography · “category as identity”.
Warm cream & amber — youthful, lifestyle, confident.
The closest to your vibe — youthful & lifestyle-led. Win by matching that energy at a focused, boutique scale, not a sprawling platform.
The visual direction for the brand — colour palette, typography, and the overall art direction that carries across every page. It's the creative foundation we lock alongside your references before the build begins.
Drop in yours when ready — we can refine a draft. The layout is built to hold your mark; the palette locks to your brand on the mock.
Every page your site will have, how they connect, and what lives on each one.
Hero · 3 category cards · “find your fit” quiz · featured products · reviews · trust row.
Category hubs (weight loss · longevity · recovery) · product grid · quick add.
Gallery · dosage & frequency · the dosage calculator · subscribe & save · add to cart.
Founders’ story · brand ethos · credibility & quality.
Dosage basics · how-to-use · safety · shipping · payments.
Inquiry form · support path.
Borrowed from the audit: a “Find your fit” quiz & subscribe & save (Ro & Hims), category hubs (both), and a real FAQ + reviews (the trust Klouds lacks).
Member portal · full SEO/blog · deeper analytics · scale.
The features and tools your site runs on — what it can actually do for you.
Dosage Calculator
Vials per cycle from body weight + cycle length — the interactive hook that sets you apart.
“Find your fit” quiz
A few questions → the right peptides recommended. A proven path the top brands use.
Subscribe & save
Customers can subscribe to reorder automatically — steady repeat revenue.
A full store on Shopify
Catalog by category, cart, secure checkout & order tracking — powered by Shopify.
Secure checkout & payments — built into Shopify.
Newsletter + abandoned-cart flows.
Google Analytics + Meta Pixel for ads & tracking.
A rough first look at how the homepage could feel — illustrative, not the final design.
Look how you feel.
Premium peptides for weight, longevity & recovery — for people who show up.
Shop the lineup →Pick your goal
Get your protocol
Track results
Built by people who use it.
Founders, ethos & the standard we hold every batch to.
Click the nav to walk each page. Illustrative wireframe — your photography, copy & brand replace these; the real design comes after your mock.
The essentials that keep your site live, findable, and looked-after over time.
Your unique web address (yourbrand.com) — how people find you online.
The server your site's files live on — served fast, secure & always on.
Professional email on your domain (you@yourbrand.com) — instant credibility.
Helps you rank higher on Google, driving organic traffic to your site.
Your web address — you choose & own it. We help pick + connect it. ~$24–$75 / 2 yrs to the registrar.
Shopify Basic ($39/mo) runs your store, checkout, product manager & sales tracking — your admin for everything commerce.
$15/mo — we host & connect the site, keep it maintained, and handle your revisions & support.
A custom-designed Shopify store + your dosage calculator — not a stock template.
How visitors turn into customers — and where every lead or order ends up.
From your link or social.
By category → a product.
Dosage info + calculator.
Cart → secure Shopify.
Order + on your list.
Every site needs a home for the people it brings in. When someone buys or fills a form, that lead has to land somewhere you'll actually use — pick how yours flows:
Every order and lead lands in an Excel / Google Sheet you can download anytime. Free and manual — you follow up yourself.
We route every new lead into whatever CRM you already use, so it lands in the tools your team works in.
A fully managed CRM we run for you: every lead in one pipeline with automated email & SMS follow-up, reminders and reporting.
Instant email or text / Slack alerts can pair with any option.
The week-by-week plan, from green-light to launch.
Colours, type & the overall look — locked first.
Pages, catalog, checkout & the dosage calculator.
Final checks, then your site goes live.
Every page mapped, layouts sketched.
Your feedback rounds — we refine together.
Colours, type & the overall look — locked first.
Every page mapped, layouts sketched.
Pages, catalog, checkout & the dosage calculator.
Your feedback rounds — we refine together.
Final checks, then your site goes live.
Live date is gated by your feedback turnaround — the faster the loop, the faster launch.
A clear, itemized breakdown of the investment — one-time build plus monthly.
Custom visual design, mobile-first. Not a template.
All pages, responsive, front + back end.
Catalog, categories, cart & secure checkout on Shopify.
Custom interactive feature.
Forms wired + on-page SEO basics.
Revisions + analytics portal.
Store, checkout, product CMS & sales tracking. Paid to Shopify.
Managed hosting, maintenance & your revisions. Paid to SoTech.
Pipeline, email, SMS, automations.
Ongoing SEO + content cadence.
Paid to providers: Domain ~$24–75/2yr (you pick & own it) · Shopify $39/mo (the e-commerce platform). Payment processing is handled inside Shopify.
The handful of things we need from you to get started.